"We don't do animal testing. How could anyone?"
This has been the slogan for Urban Decay for as long as I can remember. Well, a few weeks ago Urban Decay announced that they were going to begin selling their products in China, a country who tests their products on animals before selling to the public.
Their Initial Announcement:
"Do we like China’s policies? No…and that is really the point. Going into China was a huge decision for Urban Decay. But, we believe that change cannot and will not happen by outside pressure alone in a closed market. Change can only happen from within. When we enter the Chinese market, we will do our part to help make those changes."
Which was then altered after immediate backlash to read:
"If we don’t go to China, other companies without our beliefs will, and the culture will never change. We want to encourage a culture of consumers who care enough to buy cruelty-free products, and who view professional women as role models who influence their lives on a daily basis."
"No, Urban Decay will not test on animals in China. However, the Chinese government may conduct a test using our products before they can be sold there. We absolutely realize that for many of you, it makes no difference who is doing the testing. But, animal rights are still very much important to Urban Decay, and our decision was a thoughtful one"
While this may not be important for some it really is quite important. Animal activists and Vegans has been brand loyal to Urban Decay for their ethical practices and friendly ingrediants. They had the honor of being a favorite Cruelty-Free brand. Now loyal customers are left in the dust while Urban Decay takes their product oversees under the guise of change but is really for the profit.
It really makes me sad to say this but if you are listening Urban Decay-I am through with you. Until you change your ways you have lost a loyal customer. I am urging all other women who I come in contact with to do the same.
If you want to voice your opinion on what you think about Urban Decay PLEASE sign the petition on change.org here.